Supporting scale at Alliance Medical

A long-term digital partnership helping Europe’s leading imaging provider recruit more effectively and modernise its hiring experience.

Alliance Medical is Europe’s leading independent provider of imaging services, operating across seven countries and delivering vital diagnostic services to both public and private healthcare providers. In the UK alone, its network spans dozens of static sites and mobile scanners, supporting the NHS and private patients with high-quality, accessible imaging.

Our partnership with Alliance Medical began in 2012 and has evolved alongside the organisation’s growth. Over the years, we’ve supported a range of digital initiatives designed to reflect the scale, expertise and complexity of the business — including a dedicated careers website to showcase medical expertise, values and employer brand.

One of the most significant milestones in that journey was the development of our first NHS Jobs integration with Genius ATS (now known as iQ). Designed to simplify recruitment and improve candidate experience, the integration enabled Alliance Medical to reach the right audiences more effectively — with feedback confirming it performed better than posting roles directly on the NHS Jobs site.

Most recently, in April 2024, Alliance Medical upgraded to Genius iQ, strengthening its recruitment infrastructure and creating a more streamlined, data-led hiring experience across the organisation.

For large, multi-site medical providers, recruitment technology needs to be robust, intuitive and scalable. Long-term partnerships like this show how the right digital foundations can support growth, reduce friction and deliver measurable improvements — without disrupting the essential services healthcare organisations provide every day.