Clearer journeys, stronger calls to action and clinician-focused usability have transformed how patients and practitioners engage with one of the UK’s most influential hormone health clinics.
Newson Clinic is known globally for its work in hormone health and menopause care, led by GP and hormone specialist Dr Louise Newson. With demand for trusted information and specialist appointments continuing to grow, the clinic recognised that its digital presence needed to work harder for both patients and clinicians.
The challenge was usability. Over time, vital information had become fragmented across the site, making it difficult for both new and returning patients to quickly find what they needed. At the same time, the clinic wanted to encourage clearer next steps — from booking appointments to returning regularly for trusted guidance and updates.
Working closely with Dr Newson, her team and other communications partners, we delivered two new websites supported by refreshed branding and clear, accessible content. The focus throughout was on creating intuitive user journeys that prioritise people first — simplifying navigation, surfacing key information earlier and embedding clear calls to action at every stage of the patient journey.
The impact has been significant. Patients can now move seamlessly from learning to booking, while the clinic benefits from stronger engagement and improved conversion. More recently, a dedicated section for clinicians interested in working with Newson Clinic has been introduced — attracting thousands of completed enquiry forms and supporting the clinic’s continued growth.
This work forms part of an ongoing partnership with Dr Louise Newson, one of the leading voices transforming menopause care worldwide. Her mission — to empower women and clinicians with knowledge, confidence and choice — aligns closely with our own belief that digital healthcare should be human, intuitive and commercially effective.
Projects like Newson Clinic demonstrate what’s possible when medical organisations move beyond legacy thinking and focus on experience as well as compliance. By layering intelligent, patient-first digital design over existing systems, healthcare providers can improve outcomes for patients, simplify life for clinicians and unlock meaningful, sustainable growth.
