Dr Louise Newson is one of the most recognised and influential figures in menopause and hormone health in the UK. Through her clinical work, books, podcasts, speaking engagements and advocacy, her mission is clear: to help as many people as possible access reliable information so they can take control of their treatment with confidence and clarity.

As Dr Newson’s profile grew, so did the volume of content she was creating — from podcasts and videos to in-depth articles and educational resources. The challenge was no longer a lack of information, but accessibility. Content was spread across multiple platforms, making it harder for people experiencing hormone health issues to quickly find what they needed, when they needed it.

The solution was to bring everything together into one clear, authoritative digital home. The new drlouisenewson.co.uk website was designed to make discovery effortless — allowing users to move intuitively between podcasts, videos, articles and knowledge resources, regardless of where their journey begins.

Every decision was guided by simplicity and speed. Whether someone arrives looking for immediate answers, deeper education or ongoing support, the site removes friction and helps them reach relevant content as quickly as possible. The result is a platform that supports both scale and trust — essential for any medical professional with a public-facing mission.

Since launch, the website has gone on to attract close to one million views, significantly extending the reach of Dr Newson’s work and ensuring her evidence-based guidance is accessible to a far wider audience.

Projects like this show how the right digital foundation can support clinicians and medical leaders beyond traditional practice — enabling them to build authority, share knowledge at scale and support initiatives such as book releases, media activity and national speaking tours. When information is structured clearly and delivered with intent, digital platforms become powerful tools for education, influence and impact.